It’ll be tough but I guess I’ll continue not using IMDb for anything at all

I ran into this just tonight. Coincidentally, I also just received an email from IMDB:

>> Dear IMDb customer,

>> We noticed you haven't signed in to IMDb in over three years, and your account shows no activity (no Watchlist, ratings, reviews, or lists).

>> To keep your account active, please sign in to IMDb.com. If you don't sign in by May 20, 2026, your account will be closed. You will then need to make a new account to create a Watchlist, rate and review titles, and access other IMDb features.

Good. Saves me the trouble of figuring out how to close it.

This made me think: Is it worse to buy projects and shut them down, or to keep them alive in a terrible state like Goodreads, Imdb, BoxOfficeMojo, etc?

Slipping further into irrelevance.