if reducto leans in fully as the layer that remembers every correction, every edge case, every shift in layout or wording across document versions it starts becoming more than a pipeline. it becomes institutional memory for unstructured data. none of the other players really do that. they extract, maybe evaluate once, then forget.
but the real pain is always in the second and third batch. when formats change subtly. if reducto becomes the system that adapts without you babysitting it, that's where it may win. continuity's the moat imo among the competitors
Yeah, we're extremely excited about the potential of building a flywheel for each individual customer's pipeline.
this is exactly where we're going with this! glad you see the vision :)
I'm not a product fit, but I would like to take a moment to praise the detailed beauty of the design work on the site.
From the typography and layout to the line-work down to how the gradients in the, in fashion, large logotype at the bottom of the footer are tied in by using texture.
Was it in house, or an agency? I'd love to see some more of whoever's work it was
Thank you! We worked with Airfoil for the website :)
https://www.airfoil.studio/ presumably
yep!
Agreed — came here to say exactly that. I like that this is not yet another tailwind template (nothing wrong with them, I use them all the time) but something with its own identity. I especially love the illustrations/icons. Well done!
Congratulations! Do you compete with unstructured.io? And how do you think about ever-improving models from Google etc? (The doc extract API, AWS has something as well)
This would have saved me so much pain back when I was working on RAG workflows. Great to see.
Would love to help if you end up having any use cases in the future!
Congrats on the launch guys, mobile website seems to be broken though.
Thank you! What's the error you're seeing on mobile?
It crashes with "a problem repeatedly occurred". I think there's some sort of infinite loop - fails on both safari and chrome on my iPhone.
We're fixing it! This for some reason happens on only _some_ phones in our office so was hard to repro. I think has to do with Safari rendering. Will tone down our WebGPU usage
Nice! I was already considering using reducto api. Will give this a try
Let us know if you have any feedback!
Congrats on the launch! How do you guys compare with Datalab with regards to accuracy?
I want to know this, too. Lots of these companies are doing the same thing, but leave out benchmarks that include marker
Thanks! We have a lot of respect for the work VikP and his team did on Surya but we haven't benchmarked his newer pipeline so I don't want to make a 1:1 claim.
If you want to do a side by side with your use case we'd be happy to set you up with free trial access.
Cool product, but also crazy to see someone with my name in the wild. Every Raunak I've ever met has the Ronak spelling.
dang no way! we were both in boston too
Your landing page looks absolutely beautiful, did you use Framer or any other landing page builder or is it code?
Code!
Got a nasty doc ill test on you ha ha! Tried to OCR/AI it and it drove me nuts.
FYI - https://links.reducto.ai/studio doesn't seem to be working... ERR_TOO_MANY_REDIRECTS
Fixed! Sorry about that
Still not working here
The direct loom link isn't working for you? Are you seeing the same redirects error?
Why do you only get a data processing agreement when on the enterprise plan? It's a legal requirement for any European company.
We have a default DPA we're willing to sign on all tiers -- the note in the pricing page is meant to refer to custom/redlined DPAs that become complex to manage over time
We'll edit that to make it more clear
We chatted a few months back -- congrats on launch! Looks like a great UX.
Ah yeah I remember! Great to hear from you and thanks :)
I saw your recent $24M series A and was kind of surprised to only see you launching now, congrats!
YC seems to fund quite many document extraction companies, even within the same batch:
- Pulse (YC W24): https://www.ycombinator.com/companies/pulse-3
- OmniAI (YC W24): https://www.ycombinator.com/companies/omniai
- Extend (YC W23): https://www.ycombinator.com/companies/extend
How do you differentiate from these? And how do you see the space evolving as LLMs commoditize PDF extraction?
Those are all ninja turtles and pdftotext is splinter.
but i think reducto's angle is more about anchoring the whole workflow in feedback centric iteration. where Extend seems to focus on bootstrapping high accuracy pipelines, reducto looks like it's aiming to own the full correction loop run comparisons, schema diffs over time, eval visibility infused into the interface.
there's room for both directions in this space. one pushes hard on deploy grade readiness from day one, the other might prioritize long term adaptability as formats shift, labels evolve and edge cases pop up. ui similarities aside, the real diff will show in how these tools help teams stay fast after the first 50 documents
@adit_a @raunakchowdhuri @kbyatnal
Thanks! To clarify, we launched our document processing APIs a while ago. This launch is specifically for a new platform we're building around our API based on all of the things our customers previously had to build internally to support their use of Reducto (eval tools, monitoring etc).
Generally speaking, my view on the space is that this was crowded well before LLMs. We've met a lot of the folks that worked on things like drivers for printers to print PDFs in the 1990s, IDP players from the last few decades, and more recent cloud offerings.
The context today is clearly very different than it was in the IDP era though (human process with semi-structured content -> LLMs are going to reason over most human data), and so is the solution space (VLMs are an incredible new tool to help address the problem).
Given that I don't think it's surprising that companies inside and outside of YC have pivoted into offering document processing APIs over the past year. Generally speaking we don't see differentiation in the sense of just feature set since that'll converge over time, and instead primarily focus on accuracy, reliability, and scalability, all 3 of which have a very substantive impact from last mile improvements. I think the best testament I have to that is that the customers we've onboarded are very technical, and as a result are very thorough when choosing the right solution for them. That includes a company wide roll out at one of the 4 biggest tech companies, one of the 3 biggest trading firms, and a big set of AI product teams like Harvey, Rogo, ScaleAI etc.
At the end of the day I don't see VLM improvements as antagonistic to what we're doing. We already use them a lot for things like an agentic OCR (correcting mistakes from our traditional CV pipeline). On some level our customers aren't just choosing us for PDF->markdown, they're onboarding with us because they want to spend more of their time on the things that are downstream from having accurate data, and I expect that there'll be room for us to make that even more true as models improve.
How do you raise Series A before launch / PMF?
I assume y'all launched before this to select partners? Or perhaps this is a new product on top of the core product?
Congrats! Keep at it!
Thank you!
To clarify, our API was already fully launched and in prod with customers when we raised our series A. This launch is specifically for the platform we're building around the API :)
Founder of Extend (https://www.extend.ai/) here, it's a great question and thanks for the tag. There definitely are a lot of document processing companies, but it's a large market and more competition is always better for users.
In this case, the Reducto team seems to have cloned us down to the small details [1][2], which is a bit disappointing to see. But imitation is the best form of flattery I suppose! We thought deeply about how to build an ergonomic configuration experience for recursive type definitions (which is deceptively complex), and concluded that a recursive spreadsheet-like experience would be the best form factor (which we shipped over a year ago).
> "How do you see the space evolving as LLMs commoditize PDF extraction?"
Having worked with a ton of startups & F500s, we've seen that there's still a large gap for businesses in going from raw OCR outputs —> document pipelines deployed in prod for mission-critical use cases. LLMs and VLMs aren't magic, and anyone who goes in expecting 100% automation is in for a surprise.
The prompt engineering / schema definition is only the start. You still need to build and label datasets, orchestrate pipelines (classify -> split -> extract), detect uncertainty and correct with human-in-the-loop, fine-tune, and a lot more. You can certainly get close to full automation over time, but it takes time and effort — and that's where we come in. Our goal is to give AI teams all of that tooling on day 1, so they hit accuracy quickly and focus on the complex downstream post-processing of that data.
Hey, we've never used or even attempted to use your platform. Respectfully I think you know that, and that you also know that your team has tried to get access to ours using personal gmail accounts dating back to 2024.
A schema builder with nested array fields has been part of our playground (and nearly every structured extraction solution) for a very long time and is just not something that we even view as a defining part of the platform.
Thanks for the reply. Not sure what you're referring to, but I don't believe we've ever copied or taken inspo from you guys on anything — but please do let me know if you feel otherwise.
It's not a big deal at the end of the day, and excited to see what we can both deliver for customers. congrats on the launch!
Two YC companies openly fighting and accusing each other. Not a good look and I'm surprised that you haven't been reprimanded yet.
I'm completely impartial here - seems like there's only so many ways you can design a schema builder?
I've used instabase before which has had the same UX for years. What about benchmarks between the two on extraction performance?
For accurate and easy PDF to Markdown / LaTeX / JSON check out:
https://github.com/mathpix/mpxpy
Disclaimer: I'm the founder. Reducto does cool stuff on post processing (and other input formats), but some people have told me Mathpix is better at just getting data out of PDFs accurately.
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Founder of anyformat.ai here, building from Madrid, Spain, with a specific focus on Europe and its unique market and regulation dynamics.
Just want to say how energizing it is to see this space maturing through thoughtful products like Extend and Reducto. Congrats to both for your Series A. I’d also mention GetOmni, as they’re doing great work leading the open-source front with their ZeroX project. We’ve learned a lot by observing your execution, and frankly, anyone serious about document intelligence tracks this ecosystem closely. It’s been encouraging to see ideas we were exploring early last year reflected in your recent successes. No shame there; good ideas often converge over time.
When we started fundraising (previous to GPT-4o), few investors believed LLMs would meaningfully disrupt this space. Finding the right supporters meant enduring a lot of rejection and delayed us quite a bit. Raising is always hard, and especially in Spain, where even a modest €500K pre-seed round typically requires proven MRR in the order of €10K.
We’re earlier-stage, but strongly aligned in product philosophy. Especially in the belief that the challenge isn’t just parsing PDFs. It’s building a feedback loop so fast and intuitive that deploying new workflows feels like development, not consulting. That’s what enables no-code teams to actually own automation.
From our experience in Europe, the market feels slower. Legacy tools like Textract still hold surprising inertia, and even €0.04/page can trigger pushback, signaling deeper friction tied to organizational change. Curious if US-based teams see the same, or whether pricing and adoption are more elastic. We’ve also heard “we’ll build this internally in 3 weeks” more times than we can count—usually underestimating what it takes to scale AI-based workflows reliably.
One experiment we’re excited about is using AI agents to ease the “blank page” problem in workflow design. You type: “Given a document, split it into subdocuments (contract, ID, bank account proof), extract key fields, and export everything into Excel.” The agent drafts the initial pipeline automatically. It helps DocOps teams skip the fiddly config and get straight to value. Again, no magic—just about removing friction and surfacing intent.
Some broader observations that align with what others here have said:
- Parsing/extraction isn’t a long-term moat. Foundation models keep improving and are beginning to yield bounding boxes. Not perfect yet, but close. - Moats come from orchestration-first strategies and self-adaptive systems: rapid iteration, versioning, observability, and agent-assisted configuration using visual tools like ReactFlow or Langflow. Basically, making an easier life to the pipeline owner. - Prompt-tuning (via DSPY, human feedback, QA) holds promise for adaptability but is still hard to expose through intuitive UX—especially for semi-technical DocOps users without ML knowledge. - Extraction confidence remains a challenge. No method fully prevents hallucinations. We shared our mitigation approach here: http://bit.ly/3T5nB3h. OCR errors are a major contributor—we’ve seen extractions marked high-confidence despite poor OCR input. The extraction logic was right, but we failed to penalize for OCR confidence (we’re fixing that). -Excel files are still a nightmare. We’re experimenting with methods like this one (https://arxiv.org/html/2407.09025v1), but large, messy files (90+ tabs, 100K+ rows) still break most approaches.
I’d love to connect with other founders in this space. Competition is energizing, and the market is big enough for multiple winners. You guys, along with llamaparse, are spearheding from what I see the movement. Also, incumbents are moving fast. Like Snowflake + Landing AI partnership, but fragmentation is probably inevitable. Feels like the space will stratify fast, some will vanish, some will thrive quietly, and a few might become the core infrastructure layer.
We’re small, building hard, and proud to be part of this wave. Kudos again to @kbyatnal and @adit_a for raising the bar, would be great to chat anytime or even offer some workspace if you ever visit Spain!
Thanks for sharing so much detail. I am the CTO & Co-Founder of https://turbotable.ai (landing is outdated, will be updated soon), similar product in the space, but mainly focused on more general automation and data analysis for non-technical teams. OCR is one of the tools in our arsenal and our bet is that LLMs will get better at it. 2 limitations with this approach I can see: - No reliable grounding, bounding box (for now) - Context length (we have a solution for this, similar to Zerox by Omni)
Even if in the long run foundation models will not solve OCR completely and reliably, we still have option to develop custom solutions or to integrate with mature players.
I’d love to connect with other founders as well.
Appreciate the thoughtful note and want to wish you guys the best as well!