• msm_ 3 months ago

    Unrelated but similar story: my company (a Polish national CERT) published a technical blog post about how ad fraud proliferates on large online platforms, featuring Meta and Google [1]. Then a magic thing happened: facebook posts that linked to our publication started disappearing within a minute of publication. Including journalists and newspapers. Then posts about how the posts were removed started disappearing. Then facebook accounts - including journalists - writing about this were banned.

    Sounds like a fairy tale, but it actually happened [2]. I suspect a human overreaction and then automated systems taking over. Anyway, eventually it was escalated really high up and resolved. I can't share any more details unfortunately, even though I'd like to write more about this.

    [1] English translation: https://cert.pl/en/posts/2024/12/Ad-fraud-on-large-online-pl...

    [2] Our reaction post about this, in Polish: https://cert.pl/posts/2024/11/blokada-na-meta-stanowisko/.

    • ipython 3 months ago

      this is super frustrating, as platforms such as Facebook and Twitter claim to be the digital equivalent of the "public town square" yet take on none of the responsibilities and transparency that come along with it, just all the profits.

      I would suspect something a bit more sinister: the very organizations you are targeting probably started a mass campaign to "report" your content, which triggered automated systems that caused your posts to disappear. A more cynical me would add in the fact that any manual review by Facebook staff would trigger even more aggressive moves to silence you, given that you're directly accusing them of inadequate moderation of their platform, which at best doesn't make them look good, and at worst, means they lose advertising $$ that those groups may be spending with Facebook to target those very victims.

      • Hilift 3 months ago

        Facebook is a cash machine. $62 billion net profit, from ads. Anything with that much revenue will attract fraud. Facebook will likely present themselves as victims, taken advantage of by organized criminals.

      • darth_avocado 3 months ago

        Not sure about ads, but things are definitely getting worse in terms of health first at FB and now at Instagram. It seems like sex workers (onlyfans models) seemed to have realized the way to skirt the FB community guidelines. There’s no straight porn, but when cooking videos and reels about cute animals suddenly starts morphing into cooking videos but with someone wearing suggestive clothes and animal videos centered around an attractive person doing suggestive things, things go downhill real fast.

        Recommendation takes higher precedence over your network. And then nefarious actors take over the recommendations. That’s how these products die. The recommendation engine is unfortunately not able to distinguish between regular content and suggestive content, and no amount of reporting/blocking seems to change that. Plus almost all the reports are reviewed and are determined to have not broken any community rules.

        • laweijfmvo 3 months ago

          No, there is outright porn. They do this "trick" where they flash a nude photo for like 100ms on a 10s video and caption it with something like "pause it for the good part".

          The sad thing is that I've reported these posts and they always say it doesn't violate their terms.

          • reducesuffering 3 months ago

            > The recommendation engine is unfortunately not able to distinguish between regular content and suggestive content, and no amount of reporting/blocking seems to change that.

            Maybe currently... But you can definitely crowdsource / user generate some thumbs-up or thumbs-down mechanism whether something is "suggestive" content

          • 23B1 3 months ago
            • kristopolous 3 months ago

              Also, consider paying 404media the $100 for a year. It's just 4 people and I don't think they have many people actually paying. They're doing really good work. I paid.

              They also have a podcast - basically the top stories they publish in a conversational format: https://www.404media.co/the-404-media-podcast/

            • alex1138 3 months ago

              I really don't like Zuckerberg a lot of the time and "if you need info on people at Harvard just ask" ought to have been the biggest red flag of all time

              People struggle so much using Facebook with its feed randomness and now Instagram too (and them arguably engaging in antitrust with Whatsapp, they promised not to share data and immediately broke that promise)

              • nixpulvis 3 months ago

                All I'll say is that moderation is a nightmare. I wish we all gathered offline more.

                • dang 3 months ago

                  There's this ongoing effort by HN user sirobg:

                  Ask HN: What should I do with meet.hn? - https://news.ycombinator.com/item?id=42410582 - Dec 2024 (168 comments)

                  Show HN: Meet.hn – Meet the Hacker News community in your city - https://news.ycombinator.com/item?id=41539125 - Sept 2024 (372 comments)

                  I've been thinking for years about building support for offline meetups into HN itself somehow.

                  • simple10 3 months ago

                    Side note...

                    Sometimes the sketchy ads are from account hacks. I've seen this happen a couple of times with business accounts. Hackers get access to a personal Meta account that has access to Ad Manager. They run a bunch of scam ads that go live because of the previous reputation of the ad account let's it slip by the AI moderation.

                    The scam ads will run for a few days or more before Meta gets around to human moderation triggered by users flagging the ads. This usually leads to the ad account getting banned.

                    There's a pretty huge ecosystem out there for hacking ad accounts. I would imagine it adds to the overall load on the human moderation process.

                    • jimt1234 3 months ago

                      This ^^^ I often thought of creating my own Twitter clone, but the biggest problem/obstacle I keep envisioning in content moderation. At the very least it's required for legal reasons - no CSAM! However, if you want to have a platform that isn't a cesspool, but still respects diverse content - well, that's just not easy, even in offline gatherings.

                    • nojvek 3 months ago

                      Network effects - the more people use Facebook, the valuable it becomes.

                      If you want Facebook to die, stop using it.

                      Meta makes 98% of its revenue from advertising, and that segment grew 25% last quarter YoY.

                      Meta has 3.19 billion DAUs and 3.9 billion MAUs (Almost everyone connected to internet not in China). Their engineers and scientists have invented digital cocaine and they've got very little push back.

                      They keep on printing more billions every quarter.

                      • autoexec 3 months ago

                        > If you want Facebook to die, stop using it.

                        I don't use facebook and somehow facebook hasn't died yet. In fact, facebook is happy to create an account/profile for me since I refuse to and they populate it with data about me collected from anyone who mentions me on their platforms, as well as by scraping data posted to the web elsewhere and by buying up my information from data brokers. I said "No" to facebook, and facebook said "You don't get a choice".

                        There's no reason to think that if people stopped using facebook it would go away. Facebook has already demonstrated that they're willing to populate their site with shadow profiles and fake AI accounts to keep up the appearance of being filled with active users even as their real user count continues to decline. The AI they're using to make bots was (at least in part) trained on things I wrote, or were written about me, on sites other than facebook. When young people started leaving facebook for instagram facebook just bought instagram to keep them.

                        There is simply no way to for users to vote with their feet/wallet here. The best we can hope for is that advertisers will notice that AI bots viewing ads won't increase sales, finally get tired of all the other ad/click fraud going on and stop using the platform. Maybe then facebook will die, but even in that case I wouldn't hold my breath. Facebook will just keep trying to expand into other areas like healthcare, education, and shopping

                        • razster 3 months ago

                          Our company on Friday will be discussing the deletion of all META accounts. We're at the point where we no longer need them and it is a waste of resources, not to mention how horrible they've become.

                          • ipython 3 months ago

                            I stopped using it about 12 years ago. So you can thank me for their number being 3,190,000 DAUs and not 3,190,001 DAUs. (point being, while individual action sounds like a nice solution, it certainly doesn't operate on "webscale")

                            • echelon 3 months ago

                              > If you want Facebook to die, stop using it.

                              None of us have any power. Most people will continue using it.

                              • bttrpll 3 months ago

                                Done. I also deleted Instagram. Meta is awful.

                                • alper 3 months ago

                                  > Their engineers and scientists have invented digital cocaine

                                  They bought Instagram and WhatsApp because they couldn't figure anything out.

                                • andrepd 3 months ago

                                  Usual technofeudalist "free speech", nothing to see here.

                                  • JumpCrisscross 3 months ago

                                    Have Meta or Zuckerberg waived that flag recently?

                                    • snakeyjake 3 months ago

                                      There is no freedom freer than a techbro spitting out a venomous "freedom you're not gonna take my freedom just do what I fucking say and don't criticize me" between gritted teeth.

                                      edit: said while writing a massive check to a politician, of course.

                                    • darepublic 3 months ago

                                      When I sometimes check into facebook.com, it feels like 80% of the reels are beautiful women taking off their panties, posted by people I've never interacted with

                                      • bamboozled 3 months ago

                                        My Instagram feed just became smut for some reason, other things yes, but mostly just women doing yoga in a seemingly innocent yet suggestive way. Basically an onlyfans preview catalogue.

                                        Yes, men look at this, yes I clicked on some of it because I like seeing attractive women doing yoga, yes it "drives engagement", but I just deleted the app instead. Life's to short to spend on that crap. I just don't see the use of any of it now. What's worse is, a lot of the content is now AI now too, so you're not even looking at "real content" anymore, what is the use of it?

                                        I login once every few weeks to check my messages for people who can't workout how to use other apps or iMessage.

                                        Our family uses the Apple Photos sharing exclusively and everyone absolutely loves it. It's what Facebook used to be.

                                        • bigfatkitten 3 months ago

                                          At least they're adults. On my throwaway accounts feed, they're often not.

                                        • 1vuio0pswjnm7 3 months ago
                                          • cute_boi 3 months ago

                                            why complain when we can just stop using facebook?

                                            • tokioyoyo 3 months ago

                                              To my understanding, all the efforts to get people of Facebook/IG and others have failed, so people stopped preaching that. So we either have to get people addicted to something else (like TikTok but with even more dopamine hits) or keep complaining about it.

                                              Anyone who wanted to get out has already done so. Others are stuck or have to use it for various reasons.

                                              • drumhead 3 months ago

                                                Seems like the most productive option.

                                              • undefined 3 months ago
                                                [deleted]
                                                • thinkingkong 3 months ago

                                                  Now immediately flagged off the front page.

                                                  • consumer451 3 months ago

                                                    Sometimes things I post get flagged by users and I get it, fair enough. This time I can only think of malicious reasons.

                                                    The only people who I can imagine flagging this post are Meta PR, or users who are bringing their politics into a non-political post. If anyone has any other reasonable explanations, I would love to hear them.

                                                    Looks like the title was edited, original title: Facebook Is Censoring 404 Media Stories About Facebook's Censorship

                                                    • freitasm 3 months ago

                                                      That's why following HN from a RSS feed is invaluable. You get to see everything, even the things groupthink filters out.

                                                      • jorts 3 months ago

                                                        It’s on the front page for me.

                                                        • anotherhue 3 months ago
                                                        • tumsfestival 3 months ago

                                                          And yet there were loads of chumps here on HN praising Zuck for "upholding the western democratic values of freedom of speech" and other such nonsense. Truly rules for thee but not for me.

                                                          • freitasm 3 months ago

                                                            So true. I mentioned this to a group of friends. The number of people saying this move is good news for speech just shows how people see free speech as being good only when it fills their pockets or aligns with their interests.

                                                          • yoyohello13 3 months ago

                                                            [flagged]

                                                            • netsharc 3 months ago

                                                              It seems like it's harder to be a billionaire if you're not an immoral opportunist...

                                                              • 23B1 3 months ago

                                                                Their shareholders don't care ¯\_(ツ)_/¯"

                                                              • djyaz1200 3 months ago

                                                                [flagged]

                                                                • Tostino 3 months ago

                                                                  [flagged]

                                                                  • pessimizer 3 months ago

                                                                    > Good ole 'free speech' capitalism for ya.

                                                                    People who say stuff like this somehow always want to give them more power to censor, not less.

                                                                    • paulddraper 3 months ago

                                                                      Free speech does not include obscenity.

                                                                      In any common usage I’m aware of.

                                                                      • vitaflo 3 months ago

                                                                        You cannot have both free speech and free market. It’s one or the other.

                                                                      • weyland108 3 months ago

                                                                        [flagged]

                                                                        • cynicalsecurity 3 months ago

                                                                          I do agree that Facebook are assholes, but then I'm not sure I want to support journalists who are bashing sex, pornography and prostitution. There is nothing wrong with those things. We are not living in the Medieval times any more, maybe it's finally time to stop being puritans and stop believing that sex is somehow fundamentally sinful or wrong. Those beliefs don't make any sense and they look absolutely ridiculous.

                                                                          I would totally support journalism targetted at exposing hypocrisy and authoritarian practices of big tech.

                                                                          It's finally time to liberate society and to stop demonise sex and sex-related topics. Healthy views on sex would make the society a better place, and sex ads on Facebook would stop containing only scam.

                                                                          • theWreckluse 3 months ago

                                                                            I'm not sure if your comment is targeted towards the article. In any case, the article itself specifically says that it's not against the sex, but against Meta's hypocrisy most likely driven by ad revenue.

                                                                            • maronato 3 months ago

                                                                              > I would totally support journalism targetted at exposing hypocrisy and authoritarian practices of big tech.

                                                                              I’m not sure if you are referring to the original article, but that’s exactly what it’s about.

                                                                              • ajsnigrutin 3 months ago

                                                                                I have instagram to watch meals my friends eat and places they go, i don't need porn there.

                                                                                If I want porn, i visit porhub.

                                                                                You don't have to be a puritan to have those things separated, especially if scrolling in public.

                                                                                • daseiner1 3 months ago

                                                                                  Commoditization of sex is not equivalent to its liberation, and in fact sex has been cheapened and corrupted, resulting in a more poisonous vice than it’s ever been.

                                                                                  Pornography is about as good for society as alcohol.

                                                                                  • amyames 3 months ago

                                                                                    I’m on social media to talk to my grandkids and former co workers.

                                                                                    I don’t want to see your hoo-ha on Meta while I’m eating my pancakes.

                                                                                  • pessimizer 3 months ago

                                                                                    I've said this too many times, but Facebook only did political censorship because they were extorted into doing political censorship, so "it's not censorship because they're a private company," whatever you believe about the principle, is factually wrong.

                                                                                    Facebook only wants to censor stories about Facebook, just like Musk is only interested in censoring stories about Musk. This is the natural state of these companies. They were never actually interested in being moral arbiters for the government, they were just used as proxies because of their self-interest, through the leverage that the people who regulate them and pay them have over them.

                                                                                    • llamaimperative 3 months ago

                                                                                      > they were extorted into doing political censorship

                                                                                      Please cite your sources.

                                                                                      From Zuck’s recent letter he says literally the opposite: “Ultimately, it was our decision whether or not to take content down, and we own our decisions”