Anyone from the Google Ads team here on HN? I am struggling with Kafkaesque warnings inside of my account after using the Shopify Google Ads app (which apparently opened a second/duplicate Google Ads account), resulting in warnings about "circumventing systems" due to having 2 accounts for the same business. I just want to sell the car parts I make in my garage as a hobby online, but Google doesn't make it easy...
Any Google Ads team members who might be able to help, I'd happily donate to your favorite charity (or send you some parts for 1982-1992 Chevrolet Camaro's), my username @gmail.com is my contact info
That's significantly longer than I would have expected. That's longer than the retention policy on my work emails, and this is data for ads...?
Pretty funny juxtaposed with their legal case where they were destroying evidence setting a company wide policy not to retain any communications.
Can your work emails be used to promote candidates in elections? Long ads data retention seems reasonable to me.
I litigate elections cases and I only have to keep client records for five years after termination of representation.
Different countries have different laws around financial transaction data retention. US laws allow for audit up to 10 years, so they made it 11 to be safe yes?
Some countries don't have any data regulation laws that allow for your data to be expunged. Since, Google is also an ISP in US saving that amount of data for 11 years would include a lot of data, more than anyone could think of, without having any control over it.
That is the duration some of us have been using web for, as a reference.
"will not be returned"
Doesn't sound like a retention policy.
Google’s own announcement uses more straightforward language saying that data won’t be retained.
https://ads-developers.googleblog.com/2024/10/new-data-reten...
They still use the terminology that the data will not be returned in the following paragraph.
I think it was indefinite before...
>These Data Processing Terms will take effect on the Terms Effective Date and, notwithstanding expiry of the Term, remain in effect until, and automatically expire upon, deletion of all Customer Personal Data by Google as described in these Data Processing Terms.
Their legal docs do not point to a pre-existing duration after which they delete the data.
https://www.google.com/analytics/terms/dpa/dataprocessingame... https://support.google.com/google-ads/answer/10769131?hl=en
So that means lifetime, really. Pointless.
No it just means they now keep the data only as long as they are required to by law.
They are able to store your lifetime data, but after Nov 13 you won't be able to retrieve it in any way, unless NSA or Google itself finds a way via a backdoor or a bug .
Yeah, so they store your lifetime data once you start using their service or agree to user terms. They will be only utilising previous 11 years of data for your Google Ads experience - if you enjoy that.