This is an interesting idea, but the advertising is a little misleading. Your pricing page claims that "A USPS Postcard Stamp is now 56 cents!", but nobody who's mass-mailing direct marketing materials is paying retail for a postcard stamp per mailpiece. They'd use Every Door Direct Mail [1], which is 22 cents per postcard/envelope and doesn't require individual addressing or individual stamps. Printing adds a bit of cost, but that doesn't nearly make up the 53-cent difference between your service and USPS's.
I hate getting unsolicited junk mail. It's got all the attention theft of online advertising with the litter of shoving flyers in the mailbox.
Also some national postal services sell this "feature".
It's fairly easy to opt out of unsolicited ("junk") mail in the US [1]. I'm not sure what happens if you try to send bulk postcards to people who opted-out. I think either the post office doesn't deliver them (but you still pay) or you open yourself up to fines if people complain.
Postal Agent might want to auto exclude people who have opted-out on the DMAchoice list [2] if it doesn't already do it.
[1] https://faq.usps.com/s/article/Refuse-unwanted-mail-and-remo...
The fact of the matter is postal marketing is return positive from a marketing perspective, and it will continue so long as marketers spend, consumers respond, and mail delivery agencies need the revenue.
in the US, this type of junkmail pays for the postal service to keep it in the black, so that non-profitable one-off mail of personal interest can be delivered quickly and affordably.
The postal service is established the constitution and provides essential infrastructure. The fact that it can balance its books shouldn't matter.
Many years ago I had a take out and delivery pizza shop, this would have been a very handy tool to have! Add in the ability to set a drive time radius 'During regular traffic you can reach these addresses within 15 minutes from this location" would have been gold.
Yes, exactly! I am hoping some restaurants will signup because they can really control their marketing spend by only mailing to people they deliver to. Although with Uber Eats does anybody order direct anymore?
This is very neat, well executed! So congratulations to you!
Do you use a 3rd party for the "physical" parts of the business such as printing and mailing?
Yes, I use an API to print and mail. There are a few of them available
Really curious, but seems to be down. Internet archive showing white screen too though, so not sure: https://web.archive.org/web/20240904211947/https://postalage...
Sorry about that, I had an issue with Cloudflare and had to purge the cache, does it work for you now?
Still happening here.
Are you outside North America and possibly getting a captcha from CF? Looking into it now, sorry
Neither.
No
Hey this is cool - our application helps real estate investors select locations. Our users would get a lot of value from this. Be happy to feature you!
I'd love that, shoot me a message from the contact page and let's get in touch
Are you willing to share what you are using for data sources? Particularly the renter, net worth, etc aspects as that is not in the publicly available data out there.
I use MelissaData and a few other similar APIs that are available
MelissaData has quite a hefty API set up and minimum commit - how did you get them to give you API access to the direct mail leadgen API?
Very cool! I like that you can send small batch sizes to do small marketing bets. Going to build a campaign to promote my b2c saas in my city
Love the simplicity of just selecting the area on the map.
Great stuff!
I have a use case immediately for this. Thank you for sharing this!
that’s pretty awesome. I’m going to give a try. What did you build it in?
Thank you. It's built using Laravel and I am using a Javascript canvas editor for the designer
Are you using anything like Mapbox?
No, just Google Maps
How are you able to get all addresses within a polygon?
There are several occupant APIs that let you do this