Don’t sleep on any of the boxes in the business model canvas!
https://en.m.wikipedia.org/wiki/Business_Model_Canvas
The most important thing I think that activity teaches you is that business is a huge multidimensional space, and you can always find a quiet region within which there’s probably some profitable point. So much startup advice is basically how to structure a walk through this soace.
Upvoting this because it made me think about SaaS and its relationship with open- and fair-source.
Often a change in distribution v. closed-source can be its own moat.
Can you expand and maybe give an example of what you are saying?
One could argue that Nike using influencer marketing with Michael Jordan was one of these hacks as well (at least at that time). Apple's 1984 ads and the marketing made them more valuable and that is step 1 of distribution.
The Gas app by Nikita also had this new distribution channel through Instagram etc.
These are actually the real secrets of business. If you do know one of them you are for sure not sharing them on Youtube.